Project: Nike Progress Diaries 2022
Role: Lead Photographer
Client: Wieden+Kennedy PDX + Nike
Year: 2022
As the lead photographer for Nike's global campaign, Progress Diaries 2022, I had the incredible opportunity to chronicle the inspiring journeys of everyday athletes navigating the five elements of progress. Spanning across multiple cities including Los Angeles, Chicago, and Brooklyn, our team embarked on a captivating journey to capture the essence of determination, resilience, and triumph. Through my lens, I immortalized moments of triumph, struggle, and perseverance, weaving together a visual narrative that resonated with audiences worldwide.
From the bustling streets of urban landscapes to the serene beauty of natural settings, each photograph encapsulated the spirit of progress. It was a privilege to see our work featured prominently on Nike.com, the Nike App, and in larger-than-life displays in flagship stores across the United States, amplifying the stories of these remarkable individuals and inspiring countless others to embark on their own journeys of growth and achievement.
